When developing social media content, consider the following:

• Review McMaster’s social media principles. These guidelines offer valuable insights for creating and sharing content that is welcoming, inclusive and accessible.
• Tailor the content to its intended audience. Given that both social media platforms and audiences are dynamic and ever-changing, the choice of platform should align with your specific goals. If you need help determining which platforms would best serve your audience, consult the Content Team.
• Incorporate McMaster’s brand elements into social media visuals, including fonts and colours. When possible, incorporate the Brighter World circle element in social media imagery. 
• In the video and photography guidelines, find more information about how to use smartphones to create a shallow depth of field in images and video using the portrait mode function or similar. 
• Social media video and image size specifications can change frequently. Check Sprout Social’s updated guide for information on video and image sizes per social media platform.
• Connect with the Content Team for the latest social media campaign graphics and templates for communicators.

By following these guidelines, you can ensure a cohesive and official representation of McMaster University across various social media platforms.