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Safe Space and Sizing

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Minimum size requirements have been created to ensure legibility of the McMaster logo and the tagline. However, the requirements may differ depending on medium and process being used for print. Always use vector-based master art for reproductions, this will ensure sharpness at any scale, especially at the minimum size. Attention must be paid to the legibility of the tagline. For this reason, the McMaster logo should never be smaller than the size specified below, when printed at the optimum resolution of at least 300 dpi, or on-screen when displayed on calibrated screen. If the tagline Brighter World is to be used in the application, it should be aligned with the baseline of the wordmark and equal to the height of the “n” in “University.”