We are determined to advance human and societal health and well-being for all. It’s a bold vision where people with diverse talents work together to solve important challenges and build a brighter world. Part of this mission means collaborating with local, national and global partners to solve the world’s most complex challenges. Below, you’ll find everything you need to know about creating partnership logos.
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When partnering with other affiliated organizations, the McMaster logo should remain separate and its own logo lockup. Rather than a dividing line, visual space should be used to separate affiliated organizations. When used with a McMaster logo lockup, the dividing line acts as an umbrella for all entities that exist only within McMaster University as an institution. Common affiliated organization logo lockups can be found on the Brand Resource Library.
When a research institute or centre is affiliated with both McMaster and a partner institution, such as a hospital, the logo lockup should be created with both logos, followed by the vertical bar and the research institute or centre name, with or without a secondary mark.
Please note that the spacing on either side of the vertical bar in the horizontal lockup will be equal to the spacing between the McMaster and the partner institution logo combination. This spacing is larger than the standard research institute and centre secondary mark logo lock up.
The order of the McMaster University and partner institution logos can be switched depending on who the communication is being sent from.
The preferred logo lockup in the horizontal layout:
Alternatively, a stacked logo lockup can be used.
To have an approved McMaster logo lockup suite created, please contact: brandmrk@mcmaster.ca.