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Headers and footers

Our headers and footers help ensure McMaster’s marketing emails all have a consistent look and feel that reinforces a powerful brand image.

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As the very first visual element of an email, the header plays a critical role in setting the visual tone. It is important for the header to clearly represent McMaster University and for headers to be consistent across all email communications.

This image demonstrates the proper layout, spacing, colours, and fonts of McMaster University's email header. The Brighter World header is showcased on desktop and mobile, as well as an example of a faculty logo shown on desktop and mobile.

Closing out each email in a consistent way is also important. Footers for McMaster emails should follow the example below.

This image demonstrates the proper layout, spacing, colours, and fonts of McMaster University's email footer. The Brighter World Footer is showcased on desktop and mobile, as well as an example of a faculty specific footer shown on desktop and mobile.