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Brand Guidelines

Information Box Group

Brand Guidelines Download PDF

Learn about our brand persona, visual expression, voice and accessibility guidelines.

Digital Guidelines Download PDF

Some guidelines on how to work with the brand online (including web code for developers).

Writing Guidelines Download PDF

Words matter. Follow these guidelines for all your writing in print, on the web and on mobile.

Social Media Guidelines Download PDF

These guidelines will help you create an engaging, sustainable social media presence.

Back to Mac Mark Guidelines Learn More

Brand standards and use case for the ‘Back to Mac’ mark.

Video Interview Guidelines Watch Video

A video resource on how to prepare for a research video.

Self-Recording Video Guidelines Watch Video

A video resource on how to record yourself.

Area Identification Guidelines Learn More

Brand guidelines for area identification wall signage.