Our brand, web, writing, social media, video and signage guidelines help keep McMaster consistent and immediately recognizable.
Learn about our brand persona, visual expression, voice and accessibility guidelines.
Brand standards and use case for the ‘Back to Mac’ mark
Some guidelines on how to work with the brand online (including web code for developers).
Words matter. Follow these guidelines for all your writing in print, on the web and on mobile.
These guidelines will help you create an engaging, sustainable social media presence.
A video resource on how to prepare for a research video.
A video resource on how to record yourself.
Brand guidelines for area identification wall signage.
When creating signage for area identification, please use
Please see example below.
McMaster logos are located in the Brand Resource Library. If you cannot find the logo you are looking for, please let us know.
Are you building a website or require creative services? Do you have branding questions and feedback? Let us know!