Brand Guidelines
Information Box Group
Brand Guidelines
Learn about our brand persona, visual expression, voice and accessibility guidelines.
Digital Guidelines
Some guidelines on how to work with the brand online (including web code for developers).
Writing Guidelines
Words matter. Follow these guidelines for all your writing in print, on the web and on mobile.
Social Media Guidelines
These guidelines will help you create an engaging, sustainable social media presence.
Video Interview Guidelines
A video resource on how to prepare for a research video.
Self-Recording Video Guidelines
A video resource on how to record yourself.
Area Identification Guidelines
Brand guidelines for area identification wall signage.
Area Identification Guidelines
When creating signage for area identification, please use
- an approved McMaster logo;
- with McMaster positioned on the left.
Please see example below.
McMaster logos are located in the Brand Resource Library. If you cannot find the logo you are looking for, please let us know.
