Strengthen the McMaster brand by consistently using the McMaster colour palette across all digital communications.
The McMaster Heritge rich hues suggest tradition and solidity. These colours are all reflected in the McMaster logo, an essential element of our brand identity.
The Brighter World brand colours blend well with McMaster Maroon and Gold and provide a broadened range of colour options that renew McMaster’s image in a youthful way. This palette is intentionally vibrant and these hues complement each other and the Heritage Colour palette, reflecting the “Brighter World” brand story (see the McMaster Brand Standards Manual) and spirit of collaboration at the university.
McMaster Heritage Colours
McMaster Heritage Maroon is a key brand colour. Continue to use this Heritage colour for all digital applications where appropriate.
Tints and Shades
A tint is a screened (lighter) version of a colour. Tints of the McMaster Heritage colours are allowed only in tables and charts when information should be separated to increase the legibility or provide hierarchy of information. Keep in mind that for web and other digital applications, all colour combinations have to pass AA standards from W3C.
Used for highlights and backgrounds in the duotone images.
Used only to contrast the highlights in the duotone images. The Darker Tones palette is intended to add contrast where a darker colour is necessary to retain clarity of detail in a photograph. Because of its strong impact, use the darker red judiciously.